Alex Rodriguez, if you haven't heard, was made a fool last year for using PED's during his career and once again making the MLB look like a place of cheaters for using drugs to enhance their ability on the field.
Rodriguez, has been looked up by many young baseball players and current MLB players for his outstanding career with the Mariners, Rangers and now the Yankees. With the news of him being in the light of using drugs to be a more powerful hitter, a lot of the idolization by many has faded. This year, Rodriguez was implemented back into the MLB after a year long suspension by the league.
Alex was due 12 million dollars through the season he didn't play, and the Yankees have said nothing about the amount of money he is getting even after the use of banned substances. As a PR professional, what should the Yankees PR team done to make this issue a little softer on the public?
Well, what about offering the whole 12 million he was due in 2014 to charity or to the recent earthquake in Nepal. Its hard to believe that nothing has been done by the Yankee PR team to set the image of one of their star players straight.
http://www.prdaily.com/Main/Articles/18570.aspx
Thursday, April 30, 2015
Monday, April 20, 2015
200 out of 200
Last year I did a quarter working at the Observer covering baseball stories and interviewing athletes from around campus. At first I was excited, i got to go to baseball games for free, hangout with college athletes and just write sports. Well, that got old really fast.
After 3 weeks, i was getting annoyed at how difficult it was to get stories from interviews. Writing sports as fun but not enough to keep me entertained for a quarter. Toward the end of the quarter i was dreading it. Today, i looked at a story on PR Daily that talks about the best jobs in the US. and guess what profession came in dead last place?
Newspaper reporters.
Readership is moving to online outlets and not that many people read the newspaper anymore. This stat makes it hard on reporters to keep doing what they are doing.
PR professions did pretty well, falling into the top ranked jobs. "Social and community manager came in at No. 83, market research analyst was No. 95, social media manager was No. 101 and PR executive was No. 121."
I think i'll stick to PR.
http://www.prdaily.com/mediarelations/Articles/18484.aspx
After 3 weeks, i was getting annoyed at how difficult it was to get stories from interviews. Writing sports as fun but not enough to keep me entertained for a quarter. Toward the end of the quarter i was dreading it. Today, i looked at a story on PR Daily that talks about the best jobs in the US. and guess what profession came in dead last place?
Newspaper reporters.
Readership is moving to online outlets and not that many people read the newspaper anymore. This stat makes it hard on reporters to keep doing what they are doing.
PR professions did pretty well, falling into the top ranked jobs. "Social and community manager came in at No. 83, market research analyst was No. 95, social media manager was No. 101 and PR executive was No. 121."
I think i'll stick to PR.
http://www.prdaily.com/mediarelations/Articles/18484.aspx
Thursday, April 9, 2015
Into the abyss
Recently, last month a horrible tragedy happened in the french alps that left more than 150 families without their loved ones. When i first heard about the crash i was just in shock. At first i didn't know what to think of it. Why would it just fall into the french alps out of now where. And in the proceeding weeks with the investigation i started to find out that the co-pilot was under mental illness and was not certified to fly the aircraft.
After the incident happened, coming from a PR point of view i saw that the Germanwings company responded with deep condolences to those who lost their lives and to the families and will be looking into the investigation as to why this tragedy happened.
http://www.nytimes.com/live/updates-on-the-germanwings-crash-investigation/
After the incident happened, coming from a PR point of view i saw that the Germanwings company responded with deep condolences to those who lost their lives and to the families and will be looking into the investigation as to why this tragedy happened.
http://www.nytimes.com/live/updates-on-the-germanwings-crash-investigation/
Why did I choose PR as a career?
Well, coming into college after high school i knew i wanted to do something along the lines of business/marketing. So after a year and a half of running start at Green River Community College i transferred to Bellevue College where i started my path into the business world.
Funny thing, i didn't do so hot in my first pair of classes. I was raised in a family where the things we lived by was family and work. My father was an immigrant from Mexico and came to the USA when he was only 16. He now owns a chain of restaurants, his own catering business and a fleet of 4 taco trucks. So growing up i knew the ins and outs of what it's like to run the a business. I got a little accounting here, a little HR there and sometimes the occasional marketing tactics he used to grab customers attention to bring them in the doors of our restaurant.
I was really interested in the different ways of how to grab someones emotion/interest in a particular product or service. I liked trying different ways to market to certain audiences and the logistics of how it can be measured. So after my failed stint in the business world, My advisor at the college of business at Central Washington University (where I am at now) told me i would be more suited in a field called Public Relations.
After a couple of the introduction classes i started to wrap my head around what this major was and i was fascinated with how professionals in this major focus on getting a story out of a certain event or thing that happened rather than getting numbers of how the event went etc..
Now, I am involved with our on campus communications agency that is nationally affiliated and have my own client in town where i focus on maintaining their image as the best one cream shop on the greater Kittitas Valley.
Funny thing, i didn't do so hot in my first pair of classes. I was raised in a family where the things we lived by was family and work. My father was an immigrant from Mexico and came to the USA when he was only 16. He now owns a chain of restaurants, his own catering business and a fleet of 4 taco trucks. So growing up i knew the ins and outs of what it's like to run the a business. I got a little accounting here, a little HR there and sometimes the occasional marketing tactics he used to grab customers attention to bring them in the doors of our restaurant.
I was really interested in the different ways of how to grab someones emotion/interest in a particular product or service. I liked trying different ways to market to certain audiences and the logistics of how it can be measured. So after my failed stint in the business world, My advisor at the college of business at Central Washington University (where I am at now) told me i would be more suited in a field called Public Relations.
After a couple of the introduction classes i started to wrap my head around what this major was and i was fascinated with how professionals in this major focus on getting a story out of a certain event or thing that happened rather than getting numbers of how the event went etc..
Now, I am involved with our on campus communications agency that is nationally affiliated and have my own client in town where i focus on maintaining their image as the best one cream shop on the greater Kittitas Valley.
JUICY J
So i was browsing my twitter feed to see whom i could write this blog about and when i opened up my twitter app the first person to come on top was JUICY J. He tweeted:
I like following him because he usually tweets inspirational stuff like the example i gave above. When you reach out to Juicy he usually RT's you and sometimes responds to fans that are either eager to see him in concert, tweeting about his music or saying something about an experience they had already at one of his concerts. Moreover, I like how he is still a real person when he tweets and isn't all about business and his music like some accounts are. Here's an example of him RT'ing people that mention him in their tweets:
He shows love to his fan's and that is what makes a great artist, great. The only wrong I can see in his profile is that he doesn't respond to many of his fans but at least he will RT them. From a PR stand point he does a great job at keeping his image clean and fun like the person he is.
Tuesday, March 18, 2014
People want it faster than instantly
Today I had the pleasure of interviewing Robert Lowery. He gave me a new way of thinking and was very humble with the work he has done.
Here is the interview:
What is your position here at Central Washington University?
Director of content
development.
What did you major in college? Was it your first choice?
Communications and
Political Science, two bachelors degrees from Washington State University.
What’s your view on social media
now a day?
Its expanding at a
tremendous rate, and in my position its important to keep up with social media
and try to determine what’s going to be the next big “thing”. What’s trending
and what’s important now. How much effort do we put to stay in touch with those
social media platforms. Every thing now is very specific.
What was your work experience
like?
I did radio in Seattle, Yakima,
Wenatchee, and Spokane. I came to Ellensburg to be the play-by-play announcer
for sports. I did a lot of on air news, behind the scene news gathering and
reporting. Since then I got hired as a part time news writer, became a full
time writer then went on to be the media relations officer and now I am here as
the director of content development.
What is a
typical day at work for you?
No such thing. Every day
is unpredictable. Things have to get pushed back if something else important
comes up.
What is your insight on how
businesses target their audiences today? Has it changed over the years?
It has changed; 20 years
ago you can get people to come in if you have hot dogs and popcorn. Now, consumers
are savvier and more particular. Attracting students is not easy. You need to
pitch the programs they want, the information, how programs will affect them,
how they make you marketable and how program focused it is.
Do you think advertising and public relations intertwine with one
another?
Yes, they do. They do but
they are distinct. Advertisement is a small part of public relations. Not
a big part of PR. It’s wider than just buying an ad; we make our ads to
advertise to future students.
Any
advice for public relation majors or people in the communications department in
general?
Learn English, and know how to write well. The common denominator is writing.
Delivering a message quickly and short. First 8 words are what really draw in
the readers. Learning how to write for different platforms is a must because
who knows what the next biggest thing will come around.
At first I went in for an interview, but after hearing what Mr. Lowery had to say about social media and the different aspects we have to understand made me want to stay and just talk to the man. He said, " People want things right away, back in the day consumers were patient enough to watch 2 minute commercials and now if you have a commercial running for more than a minute then you already lost your audience. They want it faster than instantly."
Friday, March 7, 2014
Circle of social media
Today, I'd like to talk about the hand in hand relationship social media and public relations have in today's world. When breaking new's occurs, it often is distributed through Twitter. A live tweet is more effective than trying to get a reporter down to the scene and speak about what just happened. In Erin Richard article, " 8 ways to use social media to optimize your campaign" She talks about how broadcast news channels often refer to tweets as part of their newscast now a days. She used Oprah as an example, stating how while Oprah was on a speaking tour across many cities, she instagramed " David's Tea" on her account and soon enough it led to mass amounts of press and rocketing sales. I loved that example because something so simple as posting a picture of where you went to eat can get so much attention on social media and spread like wild fire across all platforms.
Erin's 8 ways of using social media for your public relations campaign are :
1. Monitoring the conversation
You can find out a lot about celebrities or people on twitter who like certain brands. She used an example by searching a soda brand and adding pop after it and found out radio host Dean Blundell is a huge fan of Dr.Pepper based off his twitter account.
2. Sharing is caring
Sharing stories to journalists when a story drops can earn yourself some very generous thank you's.
3.Include social media information in interviews and scheduling
If you got an interview with a spokesperson or journalist, connect through twitter to better familiarize each other before the interview.
4.Document interviews with fun photographs to share online
Why not take a selfie with the interviewer or spokesperson and post it on twitter/instagram! Stir up some conversation so people can tune in.
5.Create key messaging specifically for social media
Have some tweets or posts ready for during/ after the interview to let people know whats going on
6. Establish yourself as a resource
Keep on eye out for breaking new's and follow journalists online to get ahead of other people. If you're paying attention, you might just score a great opportunity.
7.Keep an eye out
Follow reporters online to seize a great opportunity for yourself or a client.
8.Use video to tease your announcement
Before sending a press release or PSA, play with Vine or Instagram video to give a little teaser. Described as the "Drip Drip Drip" technique.
The article can be found here: http://socialmediatoday.com/erinr/1905096/8-easy-ways-use-social-media-optimize-your-pr-campaign
Erin's 8 ways of using social media for your public relations campaign are :
1. Monitoring the conversation
You can find out a lot about celebrities or people on twitter who like certain brands. She used an example by searching a soda brand and adding pop after it and found out radio host Dean Blundell is a huge fan of Dr.Pepper based off his twitter account.
2. Sharing is caring
Sharing stories to journalists when a story drops can earn yourself some very generous thank you's.
3.Include social media information in interviews and scheduling
If you got an interview with a spokesperson or journalist, connect through twitter to better familiarize each other before the interview.
4.Document interviews with fun photographs to share online
Why not take a selfie with the interviewer or spokesperson and post it on twitter/instagram! Stir up some conversation so people can tune in.
5.Create key messaging specifically for social media
Have some tweets or posts ready for during/ after the interview to let people know whats going on
6. Establish yourself as a resource
Keep on eye out for breaking new's and follow journalists online to get ahead of other people. If you're paying attention, you might just score a great opportunity.
7.Keep an eye out
Follow reporters online to seize a great opportunity for yourself or a client.
8.Use video to tease your announcement
Before sending a press release or PSA, play with Vine or Instagram video to give a little teaser. Described as the "Drip Drip Drip" technique.
The article can be found here: http://socialmediatoday.com/erinr/1905096/8-easy-ways-use-social-media-optimize-your-pr-campaign
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