Today i went to an event going on inside our student recreational center called " Source" which is a huge fair with a bunch of different classes where scholars, researchers and students present their projects. I attended the Women's Society of today seminar where my first presentation was a young student here at CWU talking about the female presence in video games.
Assassins Creed is one of the best selling video games today and she demonstrated her praise of the story line behind the game. She presents how females don't have a easy way of being accepted in the video game culture because they have never have a dominant role in games. She showed us her love for creating costumes from different games that are for girls and while she was showing off the different products she's done I noticed she was wearing a costume that was a spin off of what the main character in Assassins Creed is wearing.
I loved her enthusiasm and pro activeness of helping change the face of video games and females being in them.
Thursday, May 21, 2015
Thursday, May 7, 2015
Deflate gate: What should Brady do?
Recently there has been breaking news of Tom Brady and his involvement with the deflated balls that were used in the AFC championships game that ultimately led them to winning that game and onto winning the Superbowl.
When asked about the incident back in January, Brady was very uneasy about the questions being asked about the incident. He made it seem like it was a joke and that reporters should be asking more important questions regarding the championship games instead of the deflated balls. One remark he made was comparing it to ISIS and how " it's not like people are dying...." This quote made me question why someone with a high profile like him would compare it to people dying? Does that mean that someone has to die for America to care about the investigation.
The news that broke out this week points at Brady having some sort of knowledge of the balls being under 12.5 PSI and the text messages that were intercepted by two top employers for the Patriots portrays that Tom knew about the balls being flatter and that he requested it being like that. Like i said there isn't enough evidence to say that Brady is full on guilty of this incident but enough to say that he knew about it.
Now as Tom's PR person, what does he have to do? does he wait it out till it dies down? does he come out with a public conference where he addresses the incident? If i was in charge of keeping Brady's image in tip top form, as Americas quarterback and reigning Super Bowl MVP... then i would tell him to address the people of america about not being involved in the incident and that he would never do anything in his will to cheat in order to win games. The Wells report doesn't have enough inclusive evidence to say that he is full on guilty and that's what makes him have a fighting chance to take a stance on this issue and deny any involvement with the deflated balls.
http://www.odwyerpr.com/story/public/4557/2015-05-07/nfls-deflategate-report-wont-penalize-tom-bradys-pr-brand.html
When asked about the incident back in January, Brady was very uneasy about the questions being asked about the incident. He made it seem like it was a joke and that reporters should be asking more important questions regarding the championship games instead of the deflated balls. One remark he made was comparing it to ISIS and how " it's not like people are dying...." This quote made me question why someone with a high profile like him would compare it to people dying? Does that mean that someone has to die for America to care about the investigation.
The news that broke out this week points at Brady having some sort of knowledge of the balls being under 12.5 PSI and the text messages that were intercepted by two top employers for the Patriots portrays that Tom knew about the balls being flatter and that he requested it being like that. Like i said there isn't enough evidence to say that Brady is full on guilty of this incident but enough to say that he knew about it.
Now as Tom's PR person, what does he have to do? does he wait it out till it dies down? does he come out with a public conference where he addresses the incident? If i was in charge of keeping Brady's image in tip top form, as Americas quarterback and reigning Super Bowl MVP... then i would tell him to address the people of america about not being involved in the incident and that he would never do anything in his will to cheat in order to win games. The Wells report doesn't have enough inclusive evidence to say that he is full on guilty and that's what makes him have a fighting chance to take a stance on this issue and deny any involvement with the deflated balls.
http://www.odwyerpr.com/story/public/4557/2015-05-07/nfls-deflategate-report-wont-penalize-tom-bradys-pr-brand.html
Social Media explodes this week
The past week has been hectic with social media coverage of the royal baby being born, star wars " May the 4th be with you" and cinco de mayo.
A bunch of companies have taken to twitter to make clever tweets about the eventful day's and a lot of tweeters are finding them clever and humorous.
I think it's awesome that companies that can relate to these day's make the best out of them. One i liked very much was the one from Beats By Dre who posted this on twitter:
It was a cool way of the company congratulating the royal couple of their new born. A lot of companies did similar tweets like this. Another example was Cinco De Mayo. For some its a celebration of Mexican heritage here in the United States.
National Geographic and Tostitos did some similar tweets like this one above. Now with these days already past us, what are companies going to have up their sleeve with Mother's Day coming up? Are they going to tender with heart filled ads that grab your heart? or are they going to make a clever spin to the special day. It's crazy social media weeks like these that I wish i could be apart of....
http://www.prdaily.com/socialmedia/Articles/18602.aspx
A bunch of companies have taken to twitter to make clever tweets about the eventful day's and a lot of tweeters are finding them clever and humorous.
I think it's awesome that companies that can relate to these day's make the best out of them. One i liked very much was the one from Beats By Dre who posted this on twitter:
It was a cool way of the company congratulating the royal couple of their new born. A lot of companies did similar tweets like this. Another example was Cinco De Mayo. For some its a celebration of Mexican heritage here in the United States.
http://www.prdaily.com/socialmedia/Articles/18602.aspx
The most interesting man in the world
A lot of people today come across thousands and thousands of ad's everyday. Frith's Level of Analysis describes how to read ads and how we can break them down for their deeper meaning.
The first part of the analysis is " The Surface Meaning" which consists " of the overall impression a reader might get from quickly studying the advertisement"
Pretty much it's describing whats in the ad and what you think of it at first glance.
The second part is called " The Advertisers Intended Meaning" which is pretty much what message the advertiser is trying to get across to the consumer or the strategy behind the ad.
The final part is called " The Cultural or Ideological Meaning" which relies o the cultural background of the consumer. This part is important because we relate the ad to our culture and shared beliefs.
So for my analysis i am breaking down the ad of a Dos Equis ad which includes what the company calls " The Most Interesting Man in the World"
Surface Meaning: the ad consists of a man with two beautiful women on each side of him both looking pleased and satisfied to be by his side. Theres the signature beer in the middle with the man looking like he owns the place and is " living the life"
Advertisers Intended Meaning: The ad I think is taking an angle of living life on the edge and that if you didn't use your plan b then you have been playing life to safely. He seems to have lived life at it's fullest and in the end is surrounded by beautiful women and that if you drink Dos Equis than you can have the life he has too.
The Cultural Meaning: The ad relates to men, men who aren't afraid to take the extra step to being risky and not afraid. Most of the ads Dos Equis come out with using this man ends up telling some sort of absurd and cool story which ends with him explaining why he drinks dos equis. Usually it goes something like " i don't normally take down a bull, but when i do, i drink dos equis." Being dominant as a male in today's world is a huge confidence booster and these type of ads try to target those who want to feel like this man.... strong, risky, suave and cool.
Sunday, May 3, 2015
Ads after ads after ads
Everything about this experiment was not a surprise to me. I've done something like this already in the past and the results are always amazing to me. So much is seen without even noticing it. I see brans every second and it drives my imagination as to how these brands/ads/promotions are seen by the ordinary human....
I love that every logo has a more powerful meaning of who they are. I saw ads everywhere, on my phone, not he computer, in my kitchen, on tv and even driving. It's almost a headache sometimes when i think about it.
It's very surreal.
Thursday, April 30, 2015
Nepal Crisis
It's devastating. The horror that mother nature sometimes brings to peoples homes is unimaginable and just part of life. The recent magnitude in Nepal, which has taken more than 4,000 lives from us, has been one of the most fatal ones yet in history.
Seeing videos like the baby being rescued after being in a pile of debris and historic monuments being crushed to pieces is surreal. In no way can I sit here and type that i feel the same way they do because that would be ignorant. But since my life the past 4 years has revolved about making a story and telling it, well I can't help but put my two cents in of PR and tell you what could be done from organizations big enough to give aide to Nepal.
American Red Cross could have been one of those organization to come in and provide assistance to the hurting country. Regardless of their own priorities it helps to have a small unit of their company be apart of this catastrophe. It sets an example for others around the world to go and help rather than sending money to them.
US Military as well, if permitted, should be there to help. Yes, some may say that it doesn't seem in the countries priority list to go and help with the war against terrorism and the stop of nuclear weapons happening now but we have to remember that we are all people of this world and a helping hands goes far. It shouldn't be about the $$ but about the warmth in our hearts to go and help.
I agree with Chelsea in her blog.
http://www.wsj.com/articles/how-the-nepal-earthquake-happened-like-clockwork-1430044358
https://adventuresofchels.wordpress.com
Seeing videos like the baby being rescued after being in a pile of debris and historic monuments being crushed to pieces is surreal. In no way can I sit here and type that i feel the same way they do because that would be ignorant. But since my life the past 4 years has revolved about making a story and telling it, well I can't help but put my two cents in of PR and tell you what could be done from organizations big enough to give aide to Nepal.
American Red Cross could have been one of those organization to come in and provide assistance to the hurting country. Regardless of their own priorities it helps to have a small unit of their company be apart of this catastrophe. It sets an example for others around the world to go and help rather than sending money to them.
US Military as well, if permitted, should be there to help. Yes, some may say that it doesn't seem in the countries priority list to go and help with the war against terrorism and the stop of nuclear weapons happening now but we have to remember that we are all people of this world and a helping hands goes far. It shouldn't be about the $$ but about the warmth in our hearts to go and help.
I agree with Chelsea in her blog.
http://www.wsj.com/articles/how-the-nepal-earthquake-happened-like-clockwork-1430044358
https://adventuresofchels.wordpress.com
Wrong message to send on a great day
We all love to send memes, gifs and funny catch phrases to our friends via text. It's what makes the people of todays world smile and laugh. You can't help but feel a little bit of hope when your roommate sends you a photo with a picture of a suite in the city with caption saying "All this work will pay off one day, don't stop."
Pictures like those can serve all different types of purposes! I myself like to have pictures like that to have on hand to send to a buddy whenever I feel like.
Well, lets get to my point here. Recently there was a firing of a top executive at one of the biggest telecom giants in the world, AT&T. The case is revolved around President Aaron Slator who sent a picture of a little african boy dancing with the caption " It's Friday n****".
The suit was filed by another top executive who's spent 30 years of her life at AT&T, Knoyme King. AT&T fired Slator and had a brief statement on how they don't tolerate that type of behavior at their company and sorry for not taking any action earlier.
I think the firing of Slator was both a guilt decision and right choice for the company. Guilt, because a company that big with that big of an impact to a huge market can't be seen having people at their own company behave like Slator did. The right choice because no place of professionalism and high value like AT&T should have people at the top be behaving themselves like that during the work week. Sure it was a harmless text to him, but to others it can rub the wrong way and in the case, cost you a $100 million suit.
http://www.prdaily.com/Main/Articles/18572.aspx
Pictures like those can serve all different types of purposes! I myself like to have pictures like that to have on hand to send to a buddy whenever I feel like.
Well, lets get to my point here. Recently there was a firing of a top executive at one of the biggest telecom giants in the world, AT&T. The case is revolved around President Aaron Slator who sent a picture of a little african boy dancing with the caption " It's Friday n****".
The suit was filed by another top executive who's spent 30 years of her life at AT&T, Knoyme King. AT&T fired Slator and had a brief statement on how they don't tolerate that type of behavior at their company and sorry for not taking any action earlier.
I think the firing of Slator was both a guilt decision and right choice for the company. Guilt, because a company that big with that big of an impact to a huge market can't be seen having people at their own company behave like Slator did. The right choice because no place of professionalism and high value like AT&T should have people at the top be behaving themselves like that during the work week. Sure it was a harmless text to him, but to others it can rub the wrong way and in the case, cost you a $100 million suit.
http://www.prdaily.com/Main/Articles/18572.aspx
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