Social Media explodes this week

The past week has been hectic with social media coverage of the royal baby being born, star wars " May the 4th be with you" and cinco de mayo.

A bunch of companies have taken to twitter to make clever tweets about the eventful day's and a lot of tweeters are finding them clever and humorous.

I think it's awesome that companies that can relate to these day's make the best out of them. One i liked very much was the one from Beats By Dre who posted this on twitter:

It was a cool way of the company congratulating the royal couple of their new born. A lot of companies did similar tweets like this. Another example was Cinco De Mayo. For some its a celebration of Mexican heritage here in the United States.

National Geographic and Tostitos did some similar tweets like this one above. Now with these days already past us, what are companies going to have up their sleeve with Mother's Day coming up? Are they going to tender with heart filled ads that grab your heart? or are they going to make a clever spin to the special day. It's crazy social media weeks like these that I wish i could be apart of....








http://www.prdaily.com/socialmedia/Articles/18602.aspx

The most interesting man in the world

A lot of people today come across thousands and thousands of ad's everyday. Frith's Level of Analysis describes how to read ads and how we can break them down for their deeper meaning.

The first part of the analysis is " The Surface Meaning" which consists " of the overall impression a reader might get from quickly studying the advertisement"

Pretty much it's describing whats in the ad and what you think of it at first glance.

The second part is called " The Advertisers Intended Meaning" which is pretty much what message the advertiser is trying to get across to the consumer or the strategy behind the ad.

The final part is called " The Cultural or Ideological Meaning" which relies o the cultural background of the consumer. This part is important because we relate the ad to our culture and shared beliefs.

So for my analysis i am breaking down the ad of a Dos Equis ad which includes what the company calls " The Most Interesting Man in the World"

Surface Meaning: the ad consists of a man with two beautiful women on each side of him both looking pleased and satisfied to be by his side. Theres the signature beer in the middle with the man looking like he owns the place and is " living the life"

Advertisers Intended Meaning: The ad I think is taking an angle of living life on the edge and that if you didn't use your plan b then you have been playing life to safely. He seems to have lived life at it's fullest and in the end is surrounded by beautiful women and that if you drink Dos Equis than you can have the life he has too.

The Cultural Meaning: The ad relates to men, men who aren't afraid to take the extra step to being risky and not afraid. Most of the ads Dos Equis come out with using this man ends up telling some sort of absurd and cool story which ends with him explaining why he drinks dos equis. Usually it goes something like " i don't normally take down a bull, but when i do, i drink dos equis." Being dominant as a male in today's world is a huge confidence booster and these type of ads try to target those who want to feel like this man.... strong, risky, suave and cool.

Ads after ads after ads

Everything about this experiment was not a surprise to me. I've done something like this already in the past and the results are always amazing to me. So much is seen without even noticing it. I see brans every second and it drives my imagination as to how these brands/ads/promotions are seen by the ordinary human....

I love that every logo has a more powerful meaning of who they are. I saw ads everywhere, on my phone, not he computer, in my kitchen, on tv and even driving. It's almost a headache sometimes when i think about it.

It's very surreal.

Nepal Crisis

It's devastating. The horror that mother nature sometimes brings to peoples homes is unimaginable and just part of life. The recent magnitude in Nepal, which has taken more than 4,000 lives from us, has been one of the most fatal ones yet in history.

Seeing videos like the baby being rescued after being in a pile of debris and historic monuments being crushed to pieces is surreal. In no way can I sit here and type that i feel the same way they do because that would be ignorant. But since my life the past 4 years has revolved about making a story and telling it, well I can't help but put my two cents in of PR and tell you what could be done from organizations big enough to give aide to Nepal.

American Red Cross could have been one of those organization to come in and provide assistance to the hurting country. Regardless of their own priorities it helps to have a small unit of their company be apart of this catastrophe. It sets an example for others around the world to go and help rather than sending money to them.

US Military as well, if permitted, should be there to help. Yes, some may say that it doesn't seem in the countries priority list to go and help with the war against terrorism and the stop of nuclear weapons happening now but we have to remember that we are all people of this world and a helping hands goes far. It shouldn't be about the $$ but about the warmth in our hearts to go and help.

I agree with Chelsea in her blog.

http://www.wsj.com/articles/how-the-nepal-earthquake-happened-like-clockwork-1430044358

https://adventuresofchels.wordpress.com

Wrong message to send on a great day

We all love to send memes, gifs and funny catch phrases to our friends via text. It's what makes the people of todays world smile and laugh. You can't help but feel a little bit of hope when your roommate sends you a photo with a picture of a suite in the city with caption saying "All this work will pay off one day, don't stop."

Pictures like those can serve all different types of purposes! I myself like to have pictures like that to have on hand to send to a buddy whenever I feel like.

Well, lets get to my point here. Recently there was a firing of a top executive at one of the biggest telecom giants in the world, AT&T. The case is revolved around President Aaron Slator who sent a picture of a little african boy dancing with the caption " It's Friday n****".

The suit was filed by another top executive who's spent 30 years of her life at AT&T, Knoyme King. AT&T fired Slator and had a brief statement on how they don't tolerate that type of behavior at their company and sorry for not taking any action earlier.

I think the firing of Slator was both a guilt decision and right choice for the company. Guilt, because a company that big with that big of an impact to a huge market can't be seen having people at their own company behave like Slator did. The right choice because no place of professionalism and high value like AT&T should have people at the top be behaving themselves like that during the work week. Sure it was a harmless text to him, but to others it can rub the wrong way and in the case, cost you a  $100 million suit.

http://www.prdaily.com/Main/Articles/18572.aspx

Alex Rodriguez, does he deserve the bonus?

Alex Rodriguez, if you haven't heard, was made a fool last year for using PED's during his career and once again making the MLB look like a place of cheaters for using drugs to enhance their ability on the field.

Rodriguez, has been looked up by many young baseball players and current MLB players for his outstanding career with the Mariners, Rangers and now the Yankees. With the news of him being in the light of using drugs to be a more powerful hitter, a lot of the idolization by many has faded. This year, Rodriguez was implemented back into the MLB after a year long suspension by the league.

Alex was due 12 million dollars through the season he didn't play, and the Yankees have said nothing about the amount of money he is getting even after the use of banned substances. As a PR professional, what should the Yankees PR team done to make this issue a little softer on the public?


Well, what about offering the whole 12 million he was due in 2014 to charity or to the recent earthquake in Nepal. Its hard to believe that nothing has been done by the Yankee PR team to set the image of one of their star players straight.

http://www.prdaily.com/Main/Articles/18570.aspx

200 out of 200

Last year I did a quarter working at the Observer covering baseball stories and interviewing athletes from around campus. At first I was excited, i got to go to baseball games for free, hangout with college athletes and just write sports. Well, that got old really fast.

After 3 weeks, i was getting annoyed at how difficult it was to get stories from interviews. Writing sports as fun but not enough to keep me entertained for a quarter. Toward the end of the quarter i was dreading it. Today, i looked at a story on PR Daily that talks about the best jobs in the US. and guess what profession came in dead last place?

Newspaper reporters.

Readership is moving to online outlets and not that many people read the newspaper anymore. This stat makes it hard on reporters to keep doing what they are doing.

PR professions did pretty well, falling into the top ranked jobs. "Social and community manager came in at No. 83, market research analyst was No. 95, social media manager was No. 101 and PR executive was No. 121." 

I think i'll stick to PR.

http://www.prdaily.com/mediarelations/Articles/18484.aspx