Many PR practitioners now a days understand the policies and ethics of being a PR professional, and the article I chose will help you understand why we follow these guidelines to help remind us that ethical thinking is essential for success.
http://prsay.prsa.org/index.php/2013/09/27/ethics-no-longer-optional/
Above is a link to the website where i read about how ethics are not an option anymore in this world if you want to succeed. The article talks about ethics month (September) where organizations stop and remember how we make proper decisions as representatives to an organization. It goes on my emphasizing the importance of ethics month to remind us also of how ethics can be followed and nurtured through your work. As stated in chapter 2, you should treat others the way you want to be treated. Moreover, making sure what you write or say is morally right in societies eye and has the feeling as well. These small examples can relate back to the article because when you practice these ethics you can ensure yourself for future success with your organization/client and with your own work as well.
I think the month of September is something that all new and current PR practitioners should keep in mind if they want to continue their success in this field because the practices helps us understand the guidelines in telling a story that is true and follows the standards of your work but are also ok with those of your client. Yes its true that there are professionals that bend these rules but in the end i believe its those who follow them that set themselves for a brighter future.
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