It's devastating. The horror that mother nature sometimes brings to peoples homes is unimaginable and just part of life. The recent magnitude in Nepal, which has taken more than 4,000 lives from us, has been one of the most fatal ones yet in history.
Seeing videos like the baby being rescued after being in a pile of debris and historic monuments being crushed to pieces is surreal. In no way can I sit here and type that i feel the same way they do because that would be ignorant. But since my life the past 4 years has revolved about making a story and telling it, well I can't help but put my two cents in of PR and tell you what could be done from organizations big enough to give aide to Nepal.
American Red Cross could have been one of those organization to come in and provide assistance to the hurting country. Regardless of their own priorities it helps to have a small unit of their company be apart of this catastrophe. It sets an example for others around the world to go and help rather than sending money to them.
US Military as well, if permitted, should be there to help. Yes, some may say that it doesn't seem in the countries priority list to go and help with the war against terrorism and the stop of nuclear weapons happening now but we have to remember that we are all people of this world and a helping hands goes far. It shouldn't be about the $$ but about the warmth in our hearts to go and help.
I agree with Chelsea in her blog.
http://www.wsj.com/articles/how-the-nepal-earthquake-happened-like-clockwork-1430044358
https://adventuresofchels.wordpress.com
Thursday, April 30, 2015
Wrong message to send on a great day
We all love to send memes, gifs and funny catch phrases to our friends via text. It's what makes the people of todays world smile and laugh. You can't help but feel a little bit of hope when your roommate sends you a photo with a picture of a suite in the city with caption saying "All this work will pay off one day, don't stop."
Pictures like those can serve all different types of purposes! I myself like to have pictures like that to have on hand to send to a buddy whenever I feel like.
Well, lets get to my point here. Recently there was a firing of a top executive at one of the biggest telecom giants in the world, AT&T. The case is revolved around President Aaron Slator who sent a picture of a little african boy dancing with the caption " It's Friday n****".
The suit was filed by another top executive who's spent 30 years of her life at AT&T, Knoyme King. AT&T fired Slator and had a brief statement on how they don't tolerate that type of behavior at their company and sorry for not taking any action earlier.
I think the firing of Slator was both a guilt decision and right choice for the company. Guilt, because a company that big with that big of an impact to a huge market can't be seen having people at their own company behave like Slator did. The right choice because no place of professionalism and high value like AT&T should have people at the top be behaving themselves like that during the work week. Sure it was a harmless text to him, but to others it can rub the wrong way and in the case, cost you a $100 million suit.
http://www.prdaily.com/Main/Articles/18572.aspx
Pictures like those can serve all different types of purposes! I myself like to have pictures like that to have on hand to send to a buddy whenever I feel like.
Well, lets get to my point here. Recently there was a firing of a top executive at one of the biggest telecom giants in the world, AT&T. The case is revolved around President Aaron Slator who sent a picture of a little african boy dancing with the caption " It's Friday n****".
The suit was filed by another top executive who's spent 30 years of her life at AT&T, Knoyme King. AT&T fired Slator and had a brief statement on how they don't tolerate that type of behavior at their company and sorry for not taking any action earlier.
I think the firing of Slator was both a guilt decision and right choice for the company. Guilt, because a company that big with that big of an impact to a huge market can't be seen having people at their own company behave like Slator did. The right choice because no place of professionalism and high value like AT&T should have people at the top be behaving themselves like that during the work week. Sure it was a harmless text to him, but to others it can rub the wrong way and in the case, cost you a $100 million suit.
http://www.prdaily.com/Main/Articles/18572.aspx
Alex Rodriguez, does he deserve the bonus?
Alex Rodriguez, if you haven't heard, was made a fool last year for using PED's during his career and once again making the MLB look like a place of cheaters for using drugs to enhance their ability on the field.
Rodriguez, has been looked up by many young baseball players and current MLB players for his outstanding career with the Mariners, Rangers and now the Yankees. With the news of him being in the light of using drugs to be a more powerful hitter, a lot of the idolization by many has faded. This year, Rodriguez was implemented back into the MLB after a year long suspension by the league.
Alex was due 12 million dollars through the season he didn't play, and the Yankees have said nothing about the amount of money he is getting even after the use of banned substances. As a PR professional, what should the Yankees PR team done to make this issue a little softer on the public?
Well, what about offering the whole 12 million he was due in 2014 to charity or to the recent earthquake in Nepal. Its hard to believe that nothing has been done by the Yankee PR team to set the image of one of their star players straight.
http://www.prdaily.com/Main/Articles/18570.aspx
Rodriguez, has been looked up by many young baseball players and current MLB players for his outstanding career with the Mariners, Rangers and now the Yankees. With the news of him being in the light of using drugs to be a more powerful hitter, a lot of the idolization by many has faded. This year, Rodriguez was implemented back into the MLB after a year long suspension by the league.
Alex was due 12 million dollars through the season he didn't play, and the Yankees have said nothing about the amount of money he is getting even after the use of banned substances. As a PR professional, what should the Yankees PR team done to make this issue a little softer on the public?
Well, what about offering the whole 12 million he was due in 2014 to charity or to the recent earthquake in Nepal. Its hard to believe that nothing has been done by the Yankee PR team to set the image of one of their star players straight.
http://www.prdaily.com/Main/Articles/18570.aspx
Monday, April 20, 2015
200 out of 200
Last year I did a quarter working at the Observer covering baseball stories and interviewing athletes from around campus. At first I was excited, i got to go to baseball games for free, hangout with college athletes and just write sports. Well, that got old really fast.
After 3 weeks, i was getting annoyed at how difficult it was to get stories from interviews. Writing sports as fun but not enough to keep me entertained for a quarter. Toward the end of the quarter i was dreading it. Today, i looked at a story on PR Daily that talks about the best jobs in the US. and guess what profession came in dead last place?
Newspaper reporters.
Readership is moving to online outlets and not that many people read the newspaper anymore. This stat makes it hard on reporters to keep doing what they are doing.
PR professions did pretty well, falling into the top ranked jobs. "Social and community manager came in at No. 83, market research analyst was No. 95, social media manager was No. 101 and PR executive was No. 121."
I think i'll stick to PR.
http://www.prdaily.com/mediarelations/Articles/18484.aspx
After 3 weeks, i was getting annoyed at how difficult it was to get stories from interviews. Writing sports as fun but not enough to keep me entertained for a quarter. Toward the end of the quarter i was dreading it. Today, i looked at a story on PR Daily that talks about the best jobs in the US. and guess what profession came in dead last place?
Newspaper reporters.
Readership is moving to online outlets and not that many people read the newspaper anymore. This stat makes it hard on reporters to keep doing what they are doing.
PR professions did pretty well, falling into the top ranked jobs. "Social and community manager came in at No. 83, market research analyst was No. 95, social media manager was No. 101 and PR executive was No. 121."
I think i'll stick to PR.
http://www.prdaily.com/mediarelations/Articles/18484.aspx
Thursday, April 9, 2015
Into the abyss
Recently, last month a horrible tragedy happened in the french alps that left more than 150 families without their loved ones. When i first heard about the crash i was just in shock. At first i didn't know what to think of it. Why would it just fall into the french alps out of now where. And in the proceeding weeks with the investigation i started to find out that the co-pilot was under mental illness and was not certified to fly the aircraft.
After the incident happened, coming from a PR point of view i saw that the Germanwings company responded with deep condolences to those who lost their lives and to the families and will be looking into the investigation as to why this tragedy happened.
http://www.nytimes.com/live/updates-on-the-germanwings-crash-investigation/
After the incident happened, coming from a PR point of view i saw that the Germanwings company responded with deep condolences to those who lost their lives and to the families and will be looking into the investigation as to why this tragedy happened.
http://www.nytimes.com/live/updates-on-the-germanwings-crash-investigation/
Why did I choose PR as a career?
Well, coming into college after high school i knew i wanted to do something along the lines of business/marketing. So after a year and a half of running start at Green River Community College i transferred to Bellevue College where i started my path into the business world.
Funny thing, i didn't do so hot in my first pair of classes. I was raised in a family where the things we lived by was family and work. My father was an immigrant from Mexico and came to the USA when he was only 16. He now owns a chain of restaurants, his own catering business and a fleet of 4 taco trucks. So growing up i knew the ins and outs of what it's like to run the a business. I got a little accounting here, a little HR there and sometimes the occasional marketing tactics he used to grab customers attention to bring them in the doors of our restaurant.
I was really interested in the different ways of how to grab someones emotion/interest in a particular product or service. I liked trying different ways to market to certain audiences and the logistics of how it can be measured. So after my failed stint in the business world, My advisor at the college of business at Central Washington University (where I am at now) told me i would be more suited in a field called Public Relations.
After a couple of the introduction classes i started to wrap my head around what this major was and i was fascinated with how professionals in this major focus on getting a story out of a certain event or thing that happened rather than getting numbers of how the event went etc..
Now, I am involved with our on campus communications agency that is nationally affiliated and have my own client in town where i focus on maintaining their image as the best one cream shop on the greater Kittitas Valley.
Funny thing, i didn't do so hot in my first pair of classes. I was raised in a family where the things we lived by was family and work. My father was an immigrant from Mexico and came to the USA when he was only 16. He now owns a chain of restaurants, his own catering business and a fleet of 4 taco trucks. So growing up i knew the ins and outs of what it's like to run the a business. I got a little accounting here, a little HR there and sometimes the occasional marketing tactics he used to grab customers attention to bring them in the doors of our restaurant.
I was really interested in the different ways of how to grab someones emotion/interest in a particular product or service. I liked trying different ways to market to certain audiences and the logistics of how it can be measured. So after my failed stint in the business world, My advisor at the college of business at Central Washington University (where I am at now) told me i would be more suited in a field called Public Relations.
After a couple of the introduction classes i started to wrap my head around what this major was and i was fascinated with how professionals in this major focus on getting a story out of a certain event or thing that happened rather than getting numbers of how the event went etc..
Now, I am involved with our on campus communications agency that is nationally affiliated and have my own client in town where i focus on maintaining their image as the best one cream shop on the greater Kittitas Valley.
JUICY J
So i was browsing my twitter feed to see whom i could write this blog about and when i opened up my twitter app the first person to come on top was JUICY J. He tweeted:
I like following him because he usually tweets inspirational stuff like the example i gave above. When you reach out to Juicy he usually RT's you and sometimes responds to fans that are either eager to see him in concert, tweeting about his music or saying something about an experience they had already at one of his concerts. Moreover, I like how he is still a real person when he tweets and isn't all about business and his music like some accounts are. Here's an example of him RT'ing people that mention him in their tweets:
He shows love to his fan's and that is what makes a great artist, great. The only wrong I can see in his profile is that he doesn't respond to many of his fans but at least he will RT them. From a PR stand point he does a great job at keeping his image clean and fun like the person he is.
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