Thursday, April 9, 2015

Why did I choose PR as a career?

Well, coming into college after high school i knew i wanted to do something along the lines of business/marketing. So after a year and a half of running start at Green River Community College i transferred to Bellevue College where i started my path into the business world.

Funny thing, i didn't do so hot in my first pair of classes. I was raised in a family where the things we lived by was family and work. My father was an immigrant from Mexico and came to the USA when he was only 16. He now owns a chain of restaurants, his own catering business and a fleet of 4 taco trucks. So growing up i knew the ins and outs of what it's like to run the a business. I got a little accounting here, a little HR there and sometimes the occasional marketing tactics he used to grab customers attention to bring them in the doors of our restaurant.

I was really interested in the different ways of how to grab someones emotion/interest in a particular product or service. I liked trying different ways to market to certain audiences and the logistics of how it can be measured. So after my failed stint in the business world, My advisor at the college of business at Central Washington University (where I am at now) told me i would be more suited in a field called Public Relations.

After a couple of the introduction classes i started to wrap my head around what this major was and i was fascinated with how professionals in this major focus on getting a story out of a certain event or thing that happened rather than getting numbers of how the event went etc..

Now, I am involved with our on campus communications agency that is nationally affiliated and have my own client in town where i focus on maintaining their image as the best one cream shop on the greater Kittitas Valley.

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