Circle of social media

Today, I'd like to talk about the hand in hand relationship social media and public relations have in today's world. When breaking new's occurs, it often is distributed through Twitter. A live tweet is more effective than trying to get a reporter down to the scene and speak about what just happened. In Erin Richard article, " 8 ways to use social media to optimize your campaign" She talks about how broadcast news channels often refer to tweets as part of their newscast now a days. She used Oprah as an example, stating how while Oprah was on a speaking tour across many cities, she instagramed " David's Tea" on her account and soon enough it led to mass amounts of press and rocketing sales. I loved that example because something so simple as posting a picture of where you went to eat can get so much attention on social media and spread like wild fire across all platforms.

Erin's 8 ways of using social media for your public relations campaign are :

1. Monitoring the conversation
You can find out a lot about celebrities or people on twitter who like certain brands. She used an example by searching a soda brand and adding pop after it and found out radio host Dean Blundell is a huge fan of Dr.Pepper based off his twitter account.
2. Sharing is caring
Sharing stories to journalists when a story drops can earn yourself some very generous thank you's.
3.Include social media information in interviews and scheduling
If you got an interview with a spokesperson or journalist, connect through twitter to better familiarize each other before the interview.
4.Document interviews with fun photographs to share online
Why not take a selfie with the interviewer or spokesperson and post it on twitter/instagram! Stir up some conversation so people can tune in.
5.Create key messaging specifically for social media
Have some tweets or posts ready for during/ after the interview to let people know whats going on
6. Establish yourself as a resource
Keep on eye out for breaking new's and follow journalists online to get ahead of other people. If you're paying attention, you might just score a great opportunity.
7.Keep an eye out
Follow reporters online to seize a great opportunity for yourself or a client.
8.Use video to tease your announcement
Before sending a press release or PSA, play with Vine or Instagram video to give a little teaser. Described as the "Drip Drip Drip" technique.




The article can be found here: http://socialmediatoday.com/erinr/1905096/8-easy-ways-use-social-media-optimize-your-pr-campaign