Back in middle school, one of my history teachers had us do an assignment on haiku poems and at the time I was listening to a duo based out of Seattle (Blue Scholars) whom I really enjoyed listening too. Nevertheless, I copied one my favorite verses from one of their songs called "loyalty" and soon enough I got held back after class by my teacher a week later and he warned me about the consequences of plagiarizing somebody else's work.
That was only one way of plagiarizing; what most people aren't aware of is that there several ways to plagiarize somebody else's work. This site below shows the different types of plagiarism that can occur and is also numbered by the severity of intent.
http://www.plagiarism.org/plagiarism-101/types-of-plagiarism
In the world of public relations there is a lot of writing going on, thats nothing new. I think what makes a good public relations practitioner is how well they can avoid the types of plagiarism there are and generate original work. Is it important to know the types of way you can plagiarize? Well, if you want to work in this field you better be familiar with them because the moment your caught using somebody else's work and it's not being cited properly, is the moment your left jobless. Furthermore, being aware of these types of plagiarism is important, very important.
One type of plagiarism that stood out to me and actually caught me off guard was number 10. If you read the article, number 10 is the "Re-Tweet" which is initially using the proper citations but rely's a lot on the texts original structure. I thought this was interesting because if it means what it actually means by re-tweet, then there is constant plagiarism happening on Twitter. I might be wrong but if it's true then plagiarism happens even when we aren't aware of it.
So when in doubt, cite it out.
It's not fair to the people who took time out of their day to create an original piece of work just to have somebody else copy it for their own benefit.
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