In the recent years Google came out with it's own social media platform: Google Plus. I only saw a few things here and there about it and how easy it is to connect. Well everything that's made today has to be able to connect with others around the world, right?
I am trying to figure out what exactly is Google Plus's purpose for the consumer. I read an article written by Beki Winchel on PR Daily that the Vice President of Google Plus is telling us that they are not giving up just yet at social media.
“No, Google Plus is not dead. In fact, it’s got more signs of life than it’s had in some time.”
Do you think that was a PR move? To tell us that this platform isn't dead so we can give them more faith in creating something social? I would have told the VP to say the exact same thing. If you can tell the world that your platform can still succeed after having over 2.2 billion Google Plus profiles and only have 9 percent of them using it, then I think they have something coming that is going to be great. It gives the company an image that they don't give up on new things like social media. Especially coming from Google.
I am excited to see what this "thing" will do for us to make our lives more enjoyable and ultimately, enjoy Google Plus.
You can read more here:
http://www.prdaily.com/Main/Articles/18746.aspx
Sunday, May 31, 2015
Response: Family drama
I am writing in response to one of my COM 475 classmates blog Molly!
She wrote about the recent case of the Duggar family and TLC. Molly made a great point about how these brands are trying to remove themselves from the show entirely. Yet none of them are actually in any way tied to the actual show itself. That says a lot about how brands work and how much they care about an image when it's surrounded by a case like this one.
Some of the brands are Payless shoes, Crayola and Pure Life Iced Tea and these were a couple responses from their twitter pages.
I think it's a great way of seeing how brands have to respond to an issue they aren't really even involved in but still show people where they stand as a corporation. I love it, i think its great seeing an identity behind a brand. Especially in a case like this one.
Read more here:
http://www.prdaily.com/Main/Articles/18738.aspx
https://northernbellmolly.wordpress.com/2015/05/31/19-kids-and-creepy/
Arizona & Nebraska
In todays class we got assigned two different states from our proffesors hand and we did an exercise where we went around the class to ask different classmates what their first initial thought was when we said our state.
I got Arizona & Nebraska and these were my results:
Arizona:
1. Desert
2. Spring Break
3. Raves
4. Lost the Super Bowl
5. Navaho
Nebraska:
1. Corn
2. Awesome friends
3. Football
4. Horses
5. Alcohol
The ones for Nebraska were very strange because I don't know anything about that state and so when I got those answers i just kind of looked at them strangely and wrote it down. Arizona didn't surprise me because a lot of people i know here in Washington actually have either family down there or go for school or go down there for vacation.
I think there is a huge difference in their reputation based off the reactions i got when i asked about both states. For example, when i asked about Nebraska i got a big sigh and when i asked about Arizona most students jumped at it and had something to say.
I looked at Arizona's tourism page first to get an incite of how they strategize to get people to come to their state. I found a tab under Marketing Programs that show a direct correlation on how they spend their money. This is what i found:
" Younger Years (no children) - $75K +
Family Life - $100K +
Gen X Older (no children) - $75K +
Young Boomers - $100K +
Older Boomers (no children) - $100K +
Silent Generation - $100K + "
So you can see how they spend their advertising costs through their tourism offices to the selected markets above. I think that it makes sense that most of their money goes to families and seniors because i feel like Arizona is becoming one of the most prominent places to go and vacation inside the states.
Nebraska is a little different.
The tourism page for Nebraska is very eye friendly. It gives people the luxury of scoping out different places that Nebraska has to offer. The slogan is pretty basic to me: Visit Nebraska. Visit Nice. One thing I noticed was that the front page has a slideshow displaying beautiful places around the state. It gives off country feeling at first but then also shows off scenery like waterfalls with luscious forests and city life.
I think Nebraska really tries to reel people in by advertising how big and open the state is. You can browse where to go in Nebraska based off what you are going there for. To be honest though i don't see anything different or unique from any other tourism site. I looked on Youtube to see if there were any videos and the first one had a very warm and settling feel to it.
link below
https://www.youtube.com/watch?v=eIkXtfFR1PQ
Wednesday, May 27, 2015
Social Media Probzzz
It's funny to me that in today's world, most social media professionals and brand managers still run into problems through social media. They get stuck on a plateau of how to effectively use social platforms to market their product.
David Moncur's article on 3 solutions to social media brand problems talks about professionals who sometimes brand their product just to see no results after a month and give up. ultimately blaming social media as not a effective tool to sell their product.
Whenever i go onto Twitter, Facebook or Instagram i tend to run into companies posting things that market their product but they seem dull and as Mocur puts it " make it look like a chore" well if professionals make it seem like that then thats how their going to be treaded.
Problem #1: Brand managers still do not know what social media is and don't understand how to use it.
I thought this was pretty surprising, considering we've been in the digital marketing era for years now and people today still don't understand how to use social media effectively.
Well, Moncur explains how "Your ultimate goal is to get people plugged into your channels and sharing the content you provide." which explains a lot. For example, if i enjoy someones tweet's and regular smile or understand what they are talking about i usually show them some " Twitter love" by retweeting it or favoriting it. When a company does this and also intertwines selling their product and still grab my attention, then they have successfully got my plugged into their channel. If i like what you post, and it isn't all up in the consumers face then chances are i am more likely to trust your product and maybe, just maybe, buy your product.
Problem #2: Companies have no clue how to communicate with their customers.
This is something I see all the time! I have seen many people complain about certain products on different social media platforms where they get a response by the corporation but it's like a computer responded and not a person.
"Customers will want to know the person behind your Twitter account, and they will quickly ignore companies who hide behind the curtain."
There was one time i had a problem with my Comcast server not working at my house and i ranted about it on twitter about how crappy the service was when i called to get it fixed. I immediately got a response from "Johnfromcomcast" and helped me through tweeting at each other and in less than a day my connection with my box was working again. People love being serviced by real people and like to get to know them because it build a trust between the customer and company.
You can find Moncur's last social media problem here:
http://www.prdaily.com/Main/Articles/18701.aspx
David Moncur's article on 3 solutions to social media brand problems talks about professionals who sometimes brand their product just to see no results after a month and give up. ultimately blaming social media as not a effective tool to sell their product.
Whenever i go onto Twitter, Facebook or Instagram i tend to run into companies posting things that market their product but they seem dull and as Mocur puts it " make it look like a chore" well if professionals make it seem like that then thats how their going to be treaded.
Problem #1: Brand managers still do not know what social media is and don't understand how to use it.
I thought this was pretty surprising, considering we've been in the digital marketing era for years now and people today still don't understand how to use social media effectively.
Well, Moncur explains how "Your ultimate goal is to get people plugged into your channels and sharing the content you provide." which explains a lot. For example, if i enjoy someones tweet's and regular smile or understand what they are talking about i usually show them some " Twitter love" by retweeting it or favoriting it. When a company does this and also intertwines selling their product and still grab my attention, then they have successfully got my plugged into their channel. If i like what you post, and it isn't all up in the consumers face then chances are i am more likely to trust your product and maybe, just maybe, buy your product.
Problem #2: Companies have no clue how to communicate with their customers.
This is something I see all the time! I have seen many people complain about certain products on different social media platforms where they get a response by the corporation but it's like a computer responded and not a person.
"Customers will want to know the person behind your Twitter account, and they will quickly ignore companies who hide behind the curtain."
There was one time i had a problem with my Comcast server not working at my house and i ranted about it on twitter about how crappy the service was when i called to get it fixed. I immediately got a response from "Johnfromcomcast" and helped me through tweeting at each other and in less than a day my connection with my box was working again. People love being serviced by real people and like to get to know them because it build a trust between the customer and company.
You can find Moncur's last social media problem here:
http://www.prdaily.com/Main/Articles/18701.aspx
Sunday, May 24, 2015
Red Nose
In response to one of my classmates blogs, I am going to talk about the way NBC trashed the letterman's show 1 day after his last day. Talk about an image the was not handled the right way, especially with somebody who holds such a powerful presence on NBC for the past 22 years just to find out that his set was trashed. I love how Chris explained the way NBC handled the whole situation, especially with the reference of red nose day.
I wish i would have been able to see the PR team the next day and just see how they could mess up something like that...did they forget about way things worked around todays world and how fast things get around. I love how there was instant video of happy people moving all of his stuff outside and throwing away some of the iconic props that he had on his show like the New York bridge.
For more on this look on Chris's blog here:
https://prdadanderson.wordpress.com
I wish i would have been able to see the PR team the next day and just see how they could mess up something like that...did they forget about way things worked around todays world and how fast things get around. I love how there was instant video of happy people moving all of his stuff outside and throwing away some of the iconic props that he had on his show like the New York bridge.
For more on this look on Chris's blog here:
https://prdadanderson.wordpress.com
Thursday, May 21, 2015
Assassins Creed: PLOT TWIST
Today i went to an event going on inside our student recreational center called " Source" which is a huge fair with a bunch of different classes where scholars, researchers and students present their projects. I attended the Women's Society of today seminar where my first presentation was a young student here at CWU talking about the female presence in video games.
Assassins Creed is one of the best selling video games today and she demonstrated her praise of the story line behind the game. She presents how females don't have a easy way of being accepted in the video game culture because they have never have a dominant role in games. She showed us her love for creating costumes from different games that are for girls and while she was showing off the different products she's done I noticed she was wearing a costume that was a spin off of what the main character in Assassins Creed is wearing.
I loved her enthusiasm and pro activeness of helping change the face of video games and females being in them.
Assassins Creed is one of the best selling video games today and she demonstrated her praise of the story line behind the game. She presents how females don't have a easy way of being accepted in the video game culture because they have never have a dominant role in games. She showed us her love for creating costumes from different games that are for girls and while she was showing off the different products she's done I noticed she was wearing a costume that was a spin off of what the main character in Assassins Creed is wearing.
I loved her enthusiasm and pro activeness of helping change the face of video games and females being in them.
Thursday, May 7, 2015
Deflate gate: What should Brady do?
Recently there has been breaking news of Tom Brady and his involvement with the deflated balls that were used in the AFC championships game that ultimately led them to winning that game and onto winning the Superbowl.
When asked about the incident back in January, Brady was very uneasy about the questions being asked about the incident. He made it seem like it was a joke and that reporters should be asking more important questions regarding the championship games instead of the deflated balls. One remark he made was comparing it to ISIS and how " it's not like people are dying...." This quote made me question why someone with a high profile like him would compare it to people dying? Does that mean that someone has to die for America to care about the investigation.
The news that broke out this week points at Brady having some sort of knowledge of the balls being under 12.5 PSI and the text messages that were intercepted by two top employers for the Patriots portrays that Tom knew about the balls being flatter and that he requested it being like that. Like i said there isn't enough evidence to say that Brady is full on guilty of this incident but enough to say that he knew about it.
Now as Tom's PR person, what does he have to do? does he wait it out till it dies down? does he come out with a public conference where he addresses the incident? If i was in charge of keeping Brady's image in tip top form, as Americas quarterback and reigning Super Bowl MVP... then i would tell him to address the people of america about not being involved in the incident and that he would never do anything in his will to cheat in order to win games. The Wells report doesn't have enough inclusive evidence to say that he is full on guilty and that's what makes him have a fighting chance to take a stance on this issue and deny any involvement with the deflated balls.
http://www.odwyerpr.com/story/public/4557/2015-05-07/nfls-deflategate-report-wont-penalize-tom-bradys-pr-brand.html
When asked about the incident back in January, Brady was very uneasy about the questions being asked about the incident. He made it seem like it was a joke and that reporters should be asking more important questions regarding the championship games instead of the deflated balls. One remark he made was comparing it to ISIS and how " it's not like people are dying...." This quote made me question why someone with a high profile like him would compare it to people dying? Does that mean that someone has to die for America to care about the investigation.
The news that broke out this week points at Brady having some sort of knowledge of the balls being under 12.5 PSI and the text messages that were intercepted by two top employers for the Patriots portrays that Tom knew about the balls being flatter and that he requested it being like that. Like i said there isn't enough evidence to say that Brady is full on guilty of this incident but enough to say that he knew about it.
Now as Tom's PR person, what does he have to do? does he wait it out till it dies down? does he come out with a public conference where he addresses the incident? If i was in charge of keeping Brady's image in tip top form, as Americas quarterback and reigning Super Bowl MVP... then i would tell him to address the people of america about not being involved in the incident and that he would never do anything in his will to cheat in order to win games. The Wells report doesn't have enough inclusive evidence to say that he is full on guilty and that's what makes him have a fighting chance to take a stance on this issue and deny any involvement with the deflated balls.
http://www.odwyerpr.com/story/public/4557/2015-05-07/nfls-deflategate-report-wont-penalize-tom-bradys-pr-brand.html
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