The most interesting man in the world

A lot of people today come across thousands and thousands of ad's everyday. Frith's Level of Analysis describes how to read ads and how we can break them down for their deeper meaning.

The first part of the analysis is " The Surface Meaning" which consists " of the overall impression a reader might get from quickly studying the advertisement"

Pretty much it's describing whats in the ad and what you think of it at first glance.

The second part is called " The Advertisers Intended Meaning" which is pretty much what message the advertiser is trying to get across to the consumer or the strategy behind the ad.

The final part is called " The Cultural or Ideological Meaning" which relies o the cultural background of the consumer. This part is important because we relate the ad to our culture and shared beliefs.

So for my analysis i am breaking down the ad of a Dos Equis ad which includes what the company calls " The Most Interesting Man in the World"

Surface Meaning: the ad consists of a man with two beautiful women on each side of him both looking pleased and satisfied to be by his side. Theres the signature beer in the middle with the man looking like he owns the place and is " living the life"

Advertisers Intended Meaning: The ad I think is taking an angle of living life on the edge and that if you didn't use your plan b then you have been playing life to safely. He seems to have lived life at it's fullest and in the end is surrounded by beautiful women and that if you drink Dos Equis than you can have the life he has too.

The Cultural Meaning: The ad relates to men, men who aren't afraid to take the extra step to being risky and not afraid. Most of the ads Dos Equis come out with using this man ends up telling some sort of absurd and cool story which ends with him explaining why he drinks dos equis. Usually it goes something like " i don't normally take down a bull, but when i do, i drink dos equis." Being dominant as a male in today's world is a huge confidence booster and these type of ads try to target those who want to feel like this man.... strong, risky, suave and cool.