Recently there has been breaking news of Tom Brady and his involvement with the deflated balls that were used in the AFC championships game that ultimately led them to winning that game and onto winning the Superbowl.
When asked about the incident back in January, Brady was very uneasy about the questions being asked about the incident. He made it seem like it was a joke and that reporters should be asking more important questions regarding the championship games instead of the deflated balls. One remark he made was comparing it to ISIS and how " it's not like people are dying...." This quote made me question why someone with a high profile like him would compare it to people dying? Does that mean that someone has to die for America to care about the investigation.
The news that broke out this week points at Brady having some sort of knowledge of the balls being under 12.5 PSI and the text messages that were intercepted by two top employers for the Patriots portrays that Tom knew about the balls being flatter and that he requested it being like that. Like i said there isn't enough evidence to say that Brady is full on guilty of this incident but enough to say that he knew about it.
Now as Tom's PR person, what does he have to do? does he wait it out till it dies down? does he come out with a public conference where he addresses the incident? If i was in charge of keeping Brady's image in tip top form, as Americas quarterback and reigning Super Bowl MVP... then i would tell him to address the people of america about not being involved in the incident and that he would never do anything in his will to cheat in order to win games. The Wells report doesn't have enough inclusive evidence to say that he is full on guilty and that's what makes him have a fighting chance to take a stance on this issue and deny any involvement with the deflated balls.
http://www.odwyerpr.com/story/public/4557/2015-05-07/nfls-deflategate-report-wont-penalize-tom-bradys-pr-brand.html
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