Social Media Probzzz

It's funny to me that in today's world, most social media professionals and brand managers still run into problems through social media. They get stuck on a plateau of how to effectively use social platforms to market their product.

David Moncur's article on 3 solutions to social media brand problems talks about professionals who sometimes brand their product just to see no results after a month and give up. ultimately blaming social media as not a effective tool to sell their product.

Whenever i go onto Twitter, Facebook or Instagram i tend to run into companies posting things that market their product but they seem dull and as Mocur puts it " make it look like a chore" well if professionals make it seem like that then thats how their going to be treaded.

Problem #1: Brand managers still do not know what social media is and don't understand how to use it.

I thought this was pretty surprising, considering we've been in the digital marketing era for years now and people today still don't understand how to use social media effectively.

Well, Moncur explains how "Your ultimate goal is to get people plugged into your channels and sharing the content you provide." which explains a lot. For example, if i enjoy someones tweet's and regular smile or understand what they are talking about i usually show them some " Twitter love" by retweeting it or favoriting it. When a company does this and also intertwines selling their product and still grab my attention, then they have successfully got my plugged into their channel. If i like what you post, and it isn't all up in the consumers face then chances are i am more likely to trust your product and maybe, just maybe, buy your product.

Problem #2: Companies have no clue how to communicate with their customers.

This is something I see all the time! I have seen many people complain about certain products on different social media platforms where they get a response by the corporation but it's like a computer responded and not a person. 

"Customers will want to know the person behind your Twitter account, and they will quickly ignore companies who hide behind the curtain."

There was one time i had a problem with my Comcast server not working at my house and i ranted about it on twitter about how crappy the service was when i called to get it fixed. I immediately got a response from "Johnfromcomcast" and helped me through tweeting at each other and in less than a day my connection with my box was working again. People love being serviced by real people and like to get to know them because it build a trust between the customer and company. 

You can find Moncur's last social media problem here:

http://www.prdaily.com/Main/Articles/18701.aspx