Arizona & Nebraska

In todays class we got assigned two different states from our proffesors hand and we did an exercise where we went around the class to ask different classmates what their first initial thought was when we said our state.

I got Arizona & Nebraska and these were my results:

Arizona:
1. Desert
2. Spring Break
3. Raves
4. Lost the Super Bowl
5. Navaho

Nebraska:
1. Corn
2. Awesome friends
3. Football
4. Horses
5. Alcohol

The ones for Nebraska were very strange because I don't know anything about that state and so when I got those answers i just kind of looked at them strangely and wrote it down. Arizona didn't surprise me because a lot of people i know here in Washington actually have either family down there or go for school or go down there for vacation.

I think there is a huge difference in their reputation based off the reactions i got when i asked about both states. For example, when i asked about Nebraska i got a big sigh and when i asked about Arizona most students jumped at it and had something to say.

I looked at Arizona's tourism page first to get an incite of how they strategize to get people to come to their state. I found a tab under Marketing Programs that show a direct correlation on how they spend their money. This is what i found:

" Younger Years (no children) - $75K +

Family Life - $100K +

Gen X Older (no children) - $75K +

Young Boomers - $100K +

Older Boomers (no children) - $100K +

Silent Generation - $100K + "

So you can see how they spend their advertising costs through their tourism offices to the selected markets above. I think that it makes sense that most of their money goes to families and seniors because i feel like Arizona is becoming one of the most prominent places to go and vacation inside the states. 

Nebraska is a little different.

The tourism page for Nebraska is very eye friendly. It gives people the luxury of scoping out different places that Nebraska has to offer. The slogan is pretty basic to me: Visit Nebraska. Visit Nice.  One thing I noticed was that the front page has a slideshow displaying beautiful places around the state. It gives off country feeling at first but then also shows off scenery like waterfalls with luscious forests and city life.

I think Nebraska really tries to reel people in by advertising how big and open the state is. You can browse where to go in Nebraska based off what you are going there for. To be honest though i don't see anything different or unique from any other tourism site. I looked on Youtube to see if there were any videos and the first one had a very warm and settling feel to it.

link below

https://www.youtube.com/watch?v=eIkXtfFR1PQ