She wrote about the recent case of the Duggar family and TLC. Molly made a great point about how these brands are trying to remove themselves from the show entirely. Yet none of them are actually in any way tied to the actual show itself. That says a lot about how brands work and how much they care about an image when it's surrounded by a case like this one.
Some of the brands are Payless shoes, Crayola and Pure Life Iced Tea and these were a couple responses from their twitter pages.
I think it's a great way of seeing how brands have to respond to an issue they aren't really even involved in but still show people where they stand as a corporation. I love it, i think its great seeing an identity behind a brand. Especially in a case like this one.
Read more here:
http://www.prdaily.com/Main/Articles/18738.aspx
https://northernbellmolly.wordpress.com/2015/05/31/19-kids-and-creepy/
No comments:
Post a Comment